PPC Services in Delhi — Google & Meta Ads
PPC Services in Delhi
That Turn Clicks
Into Customers
Paid advertising puts your business in front of customers who are actively searching, browsing or comparing. We combine Google Search, Display, Performance Max, Facebook & Instagram Ads with keyword research, tracking and continuous optimization.
📊 Ads Dashboard
Live
G Google
📷 Insta
₹2.8
Cost/Lead
↓ 42%
8.4x
ROAS
↑ 3.1x
2.3K
Leads
↑ 68%
WEEKLY CONVERSIONS
📣
Summer Sale Campaign
Meta Ads · ₹15,000 budget · 3 ad sets
● Active
📈
8.4x ROAS
Return on ad spend
🎯
₹2.8 / Lead
Cost per lead
₹2Cr+
Ad Spend Managed
8x
Avg ROAS Delivered
50+
Campaigns Managed
60%
Avg Cost Reduction
24/7
Campaign Monitoring
The Basics
What Is PPC Advertising?
01
Pay When Users Interact
A digital advertising model where businesses can pay when users interact with their ads, depending on platform and format.
02
Reach Across Placements
PPC works across Google and Meta to reach users through search results, websites, apps, social feeds & videos.
03
Control Comes With Responsibility
Budget, keywords, locations, audiences and scheduling are all in your control — but that flexibility means campaigns need proper management to avoid wasted budget.
What You Can Control
PPC gives advertisers direct control over exactly who sees an ad, when, and how much is spent — every lever below is set and refined as part of campaign management.
Platforms We Manage
Google & Meta Ads Services in Delhi
Google and Meta serve different stages of the customer journey — we select platforms according to your objectives, audience behaviour and budget.
🔍
Google Ads
Capture Active Search Intent
Search, Display, and Performance Max campaigns that appear when customers are actively searching for your product or service — someone searching is often closer to enquiring than someone who's never heard of you.
✓
Google Search Ads✓
Google Display Ads✓
Performance Max Campaigns✓
Keyword & Negative Keyword Research📸
Instagram Ads
Creative-Led Advertising
Useful for visually engaging products, services and content — success often depends heavily on creative execution: visuals, hooks, copy and message clarity that stop the scroll.
✓
Feed, Story & Reels Placements✓
Creative Strategy & Copy✓
Engagement & Awareness Campaigns✓
Performance AnalysisWhat We Do
Our PPC Management Services
We structure campaigns around business goals — leads, calls, enquiries, sales or store visits — rather than optimizing only for clicks.
🔑
Keyword Research & Campaign Structure
Keywords grouped by theme with a clear relationship to the service, objective, customer intent and landing page — organized by informational, commercial, transactional, brand & local intent.
🚫
Negative Keyword Optimization
Excluding irrelevant queries — free services, jobs, courses, definitions — reviewed on an ongoing basis as new irrelevant search terms appear once campaigns start collecting data.
✍️
Ad Copy Optimization
Headlines, descriptions, offers and calls to action tested and refined — ad copy should accurately reflect the landing page and business offering.
🎯
Conversion Tracking
Measuring valuable actions — form submissions, calls, purchases, bookings — so campaigns are evaluated by meaningful outcomes rather than impressions or clicks alone.
🖥️
Landing Page Optimization
Headline alignment, clear benefits, trust elements, mobile usability, fast forms and reduced distractions — the ad is only the first part of the conversion journey.
🧪
A/B Testing
Headlines, descriptions, creatives, CTAs, landing-page elements and offers compared in a structured way — one variable at a time, so results are easy to interpret.
Our Process
Our PPC Campaign Management Process
A structured process helps keep paid advertising aligned with your actual business objectives.
01
Goal Analysis
Products, audience, locations, budget & desired customer actions.
02
Market Research
Reviewing competitor messaging & potential opportunities.
03
Keyword & Audience Research
Relevant search terms & audience groups identified.
04
Campaign Structure
Organized around products, services, locations or audience themes.
05
Ad Creation
Developed around search intent or target audience with clear CTAs.
06
Conversion Tracking Setup
Relevant conversion events configured where appropriate.
07
Campaign Launch
Launched per approved budget, targeting & structure.
08
Monitoring & Optimization
Search terms, audiences, bids & placements optimized over time.
09
Testing
New ads, creatives & audiences tested where appropriate.
10
Performance Review
Evaluated against the actual objective, not clicks alone.
After Launch
What Ongoing Management Covers
PPC requires continuous monitoring and optimization after campaigns go live — not a "set and forget" approach.
🔎
Search-Term Monitoring
Reviewing actual searches that trigger ads to identify irrelevant terms and new opportunities.
🚫
Negative Keyword Reviews
Ongoing exclusion of irrelevant queries as new ones appear after campaigns collect data.
💰
Budget Management
Budget distributed according to business priorities and campaign performance, not spread equally.
📊
Conversion Analysis
Identifying which campaigns, keywords and ads are contributing to enquiries, leads or sales.
🎯
Audience Targeting
Location, interests, behaviours, customer lists & website visitors — broad enough to learn, relevant enough to protect budget.
🔄
Remarketing & Retargeting
Reconnecting with visitors who viewed products, started checkout or engaged with the brand — messaging adapted to their stage.
💵
Cost Per Lead Optimization
The lowest CPL isn't always best — a higher-cost lead that consistently converts can outperform many cheap, irrelevant ones.
📈
ROAS Optimization
Interpreted alongside margins, repeat purchases and customer lifetime value — not as one isolated number.
Free Ad Account Audit
Running ads but not seeing the results you expected? We'll audit your Meta or Google Ads account and show you where budget may be going to waste.
✓
Ad account health check✓
Search-term & wasted-spend review✓
Audience targeting review✓
Landing page & conversion tracking checkPlatforms Working Together
Why Google + Meta Often Works Better Together
This doesn't mean every business needs every platform — channels are selected according to objectives, audience behaviour, budget and expected value.
📸
Discover on Instagram
A customer discovers your brand through an Instagram ad.
🔍
Search on Google
They later search for your company or service by name.
🎯
Search Ad Appears
A Google Search Ad helps your business appear again.
🔄
Remarketing Reconnects
If they leave without converting, remarketing brings them back.
We select campaign channels according to your objectives, audience behaviour, budget and expected value — not by default.
Built For Every Business
PPC for Small Businesses & Lead Generation
🏪
PPC Services for Small Businesses
A focused strategy on priority keywords, locations and specific service campaigns often beats competing broadly across every possible keyword. A carefully managed smaller campaign can outperform a large one spending across irrelevant traffic.
📥
PPC for Lead Generation
Campaigns structured around the full conversion journey — intent, message, offer, landing page, form experience and tracking. Lead quality matters as much as lead volume.
Why Choose Us
Why Businesses Trust Gayuma for PPC
01
Goal-Oriented Campaigns
Structured around relevant actions — enquiries, leads, sales or other defined goals.
02
Search Intent & Audience Focus
Reaching users who are more relevant to the business, not just maximizing traffic without context.
03
Conversion-Focused Approach
Ads, landing pages and tracking work together as part of one customer journey.
04
Continuous Optimization
Monitoring and adjustment as real campaign data becomes available — not "set and forget".
05
Connected Digital Marketing
Paid advertising connected with SEO, website design, content, graphic design & video where required.
No Responsible Agency Can Guarantee an Exact ROAS or Lead Count
Results depend on competition, budget, audience, offer, pricing, website experience and market conditions. We focus on structuring campaigns correctly and optimizing continuously — not overpromising numbers upfront.
Pricing
How Much Do PPC Services Cost?
PPC involves two separate cost components — evaluate campaign quality and return potential rather than choosing only the lowest management fee.
📦 Advertising Spend
The budget paid directly to the advertising platform (Google or Meta) to run your campaigns.
🛠️ Campaign Management
The work involved in planning, creating, monitoring and optimizing your campaigns on an ongoing basis.
The right investment depends on:
Where We Work
PPC Services in Delhi & Across India
Geographic strategy is based on business operations and customer opportunity, not simply selecting the largest possible area.
📍
Delhi NCR Campaigns
Local campaigns configured around relevant geographic areas that reflect where your business can genuinely serve customers.
🇮🇳
Pan-India Campaigns
Nationwide businesses can run campaigns covering multiple states, cities or broader audiences — same structured process, wider reach.
FAQs
Frequently Asked Questions
PPC services involve planning, creating, managing, tracking and optimizing paid digital advertising campaigns on platforms such as Google, Facebook and Instagram.
Google Search Ads reach users actively searching for relevant terms, while Meta Ads typically target audiences through Facebook and Instagram based on platform-supported audience signals and behaviours.
The appropriate budget depends on your industry, competition, location, campaign goal, keyword costs, customer value and expected conversion rate. Campaign scope should be evaluated before deciding on a meaningful budget.
Yes. We provide Google Ads management including Search campaigns and other appropriate Google campaign types according to your requirements.
Yes. Facebook and Instagram advertising can be managed according to campaign goals, audience, creative requirements and budget.
Yes, when relevant audiences or keywords, strong ads, good landing pages and accurate tracking work together. However, specific lead volumes cannot be guaranteed.
Conversion tracking measures valuable actions users complete after interacting with your ads — submitting a form, making a purchase, calling, or completing another defined goal.
Negative keywords help prevent your ads from appearing for irrelevant searches, which can reduce unnecessary advertising spend.
Yes, where supported by the advertising platform and implemented in accordance with applicable consent, privacy and tracking requirements.
No responsible agency can guarantee a fixed ROAS, sales volume or exact number of leads — results depend on competition, budget, audience, offer, pricing, website experience and market conditions.
Yes. We provide PPC Services in Delhi and can also manage paid advertising campaigns for businesses targeting customers across India.
🚀 Turn Ads Into a Growth Channel
Ready to Advertise
With a Real Strategy?
Running ads is easy — running ads with the right strategy, targeting, tracking and continuous optimization takes a structured approach. Get a free ad account audit and a custom campaign plan — no commitment required.
Or call / WhatsApp directly: +91 85889 85685